№ 9/2018. Market Conditions. Italy

Brief issue content



Italy is a post-industrial state with a leading role in the service sector and a developed manufacturing industry. The country's economy is based on the production of high-quality consumer goods produced by small and medium-sized enterprises, many of which are represented by family businesses. The SME segment is of great importance, especially in light and food industries, as well as in metalworking.


General information about the country, its economy, population, tourism resources, transport and foreign economic relations.




Italy is a member of the group of leading industrialized countries of the world, a member of the G-7 and one of the founding countries of the European Union. The share of industry (including construction) in GDP is more than 30%, services — about 67%, agriculture — just over 3%.


General information about the country, its economy, population, tourism resources, transport and foreign economic relations.




«Confindustria Belarus can play a strategic role in the development of trade and economic cooperation between our countries. Firstly, officials of the Belarusian authorities can receive information from the association about the interests of Italian companies. Secondly, Confindustria Belarus is able to become a link between Italian and Belarusian companies. Thirdly, the association may involve Belarusian universities in the development of research projects».


Mario Baldi, Ambassador Extraordinary and Plenipotentiary of the Italian Republic in the Republic of Belarus about new areas of interaction, the activities of the Association of Italian Entrepreneurs in Belarus and the role of small and medium-sized businesses.




«The economies of Belarus and Italy are complementary, and for this reason, the commodity items for trade between the two countries are quite diversified».


In an interview with Alexander Guryanov, Ambassador Extraordinary and Plenipotentiary of the Republic of Belarus in the Italian Republic.




«We need new ideas, a desire to involve various segments of the population in projects, a responsible approach to business. I am sure that in the future our cooperation will become more productive and new innovative enterprises with Italian capital will appear in Belarus».


Vincenzo Trani, Honorary Consul of the Republic of Belarus in Naples about the experience of dealing on the Belarusian market.




«Our businessmen, of course, want to develop contacts with Belarus and are looking for new opportunities for doing business in your country. For example, Italian suppliers of machinery and equipment are interested in cooperation with Belarusian enterprises in the processing industry».


Antonio Fallico, President of the Cognize Eurasia Association, talks about new approaches to the development of Belarusian-Italian cooperation.




«On any market, it is important to remember that every customer is a part of the sales process. And the way you communicate with him often influences the final outcome. All customers prefer an individual approach when the supplier emphasizes their importance and uniqueness. Italians are not an exception».


Representatives of Belarusian enterprises on the promotion of products on the Italian market.




Italy is one of the leading countries of the European Union, it has stable indicators of economic development. In the Doing Business 2018 World Bank ranking, Italy ranks 46th out of 190 countries in the world in terms of availability of business; in terms of international trade, the country is one of the leaders.


Legal aspects of doing business in Italy.



These and other materials can be found in the latest issue of the «Market Conditions» magazine, devoted to to the Italian market.

For using the materials of the issue an active hyperlink to the source is required.

You can purchase a print and / or electronic version by contacting the editorial and publishing department of the National Center for Marketing and Price Study.

Contact: Tatyana Bulanova,

tel. +375 17 203 67 98, e-mail: bulanova@icetrade.by