Marketing services

RUE “National Center for Marketing and Price Study” of the Ministry of Foreign Affairs of the Republic of Belarus is one of the leading consulting organizations in the country and provides comprehensive information and marketing support to Belarusian and foreign companies in the promotion of goods / services and the development of trade.

One of the main activities of the Center is the provision of services for a wide range of marketing research of the Belarusian and foreign markets, the preparation of market reviews that contribute to improving the efficiency of economic activity, business development, entering new sales markets and strengthening the positions of our customers.

Over more than 20 years of work, the National Center for Marketing has accumulated significant information and resource potential for studying both domestic and foreign markets, has access to the largest international marketing and statistical databases, and partnerships are developing with specialized foreign consulting companies.

Up-to-date market information serves as the basis for creating competitive advantages, helps to reduce financial risks from incorrect decisions, and helps to increase the efficiency of the company's business.

Each marketing research is an individual project with its own specifics, therefore, depending on the wishes and requirements of our clients, we develop a concept for conducting research using proprietary research methods that allow us to fully take into account their interests.

We offer you cooperation in the following areas:

COMPREHENSIVE MARKETING RESEARCH OF GOODS AND SERVICES
Comprehensive marketing research is the basis for making key management decisions, including on entering foreign markets, as well as for determining the most effective marketing tools used for the successful development of the company.
Marketing research is an integral part of a business plan for attracting project financing.
STUDY OF MARKET INDICATORS AND TRENDS OF ITS DEVELOPMENT
Providing information on the current state of the market, including identifying market drivers, trends and prospects for market development.
Analysis of data on import and export of products, dynamics and structure of production, determination of market capacity and demand for products, calculation and forecasting.
COMPETITIVE ANALYSIS
A study of the activities of companies, product range and prices.
Analysis of information on production volumes, as well as financial indicators of companies.
Analysis of competitors allows you to identify weaknesses and strengths of the company compared to competitors and to develop marketing activities aimed at strengthening market positions.
STUDYING CONSUMERS AND SEARCHING BUSINESS PARTNERS
Search for business partners, suppliers and manufacturers of goods / services. Determining the degree of consumer interest in purchasing products. Determining the demand for a product / service, the most significant factors affecting consumer choice. Conducting research in the field of B2B, as well as online surveys. Checking the reliability of counterparties.
MONITORING, ANALYSIS AND REVIEW OF PRICES
Providing information on current wholesale and retail prices for products, analysis of competitor prices, dynamics of import / export prices in Belarus and foreign countries.
STUDYING FOREIGN MARKETS
Marketing research of foreign markets is the basis for making decisions on the marketing strategy of enterprises, including on entering new sales markets, as well as for strengthening positions in the markets of presence.
The study includes the identification of promising markets for export, an analysis of the state of the market and a forecast of its development, as well as market access conditions: tariff and non-tariff regulation (certification), the study of competitors and prices, and the search for business partners.
FOREIGN TRADE DATA ANALYSIS
Analysis of data on foreign trade of the Republic of Belarus, as well as any country in the world, indicating the trading partner countries and calculating the average conditional value of imports / exports, analysis of trade flows.
Providing data on customs statistics of the Russian Federation in the context of declarations.
ANALYSIS OF MARKETING INFORMATION ON THE OUTCOME OF PROCUREMENT
Analysis of information on procurement in the Republic of Belarus posted in the State Information and Analytical System of Public Procurement Management (www.gias.by) and in the Information System Tenders (www.icetrade.by), indicating the customer, volume of purchases, contract price, companies-participants and the winner. Analysis of information on procurement in the Russian Federation, placed in the Unified Information System in the Procurement of the Russian Federation (www.zakupki.gov.ru), indicating the volume of purchase, contract price, information about the winner and participants.
INFORMATIONAL PROCUREMENT SUPPORT
Confirmation of the absence / presence of the Belarusian manufacturer of goods / services and the uniqueness of the supplier.
Search for manufacturers and suppliers of products / services in the EAEU, EU, Asia and America. The study of product prices and delivery conditions.
The study of market conditions, including determining the estimated cost of the subject of procurement.
ANNUAL SUBSCRIPTION FOR FOREIGN DAIRY MARKET REVIEWS 
The National Center for Marketing offers dairy producers an annual subscription to a package of marketing research on favorable terms.
DEVELOPMENT OF PRESENTATION OF THE ENTERPRISE AND INVESTMENT PROJECTS
The National Center for Marketing offers the development of enterprise presentations and investment proposals (business plans) in Russian and English (in electronic and printed form).
DEVELOPMENT OF COMMERCIAL PROPOSALS
The National Center for Marketing offers the development of commercial proposals in accordance with the requirements of the Ministry of Foreign Affairs of the Republic of Belarus with translation into a foreign language.
OTHER SERVICES
The National Center for Marketing offers retail audit services, Mystery shopping, Mystery calling and omnibus research.

Areas of work:

  • Industrial market;
  • Agricultural market;
  • Food market;
  • Construction and real estate market;
  • Building materials and equipment market;   
  • The market for medical services and goods;
  • The market of non-food consumer goods and durable goods;
  • Woodworking products Market;
  • IT services market.

Advantages of working with us:

  • over 10,000 marketing research has been carried out, including the markets of the CIS countries, Europe, Asia, America, Africa;
  • partnerships with more than 150 organizations in 48 countries;
  • close interaction with ministries, government bodies and foreign agencies of the Republic of Belarus;
  • highly qualified multi-lingual staff ;
  • branches in all regional cities of Belarus;
  • reasonable prices and flexible discount system. 

Forms of requests for marketing research:

 

We are ready to answer all your questions by phone: +375 17 203 58 10, +375 17 203 40 36 or by e-mail: market@icetrade.by 

Please send requests by fax +375 17 203 91 29 or by e-mail: market@icetrade.by